Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At XRAY BETA ENERGY we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.


At XRAY BETA ENERGY we are all about the things you care about. What kid dreams about landing a 9 to 5 job? WE all dreamed about being pro athletes, musicians and living the life. We know it takes encouragement and support to make that dream a reality, so we created the X-Ray Army to back the next generation pros, the future Ricky Carmichael, Jeremy McGrath, Danny Kass and Jamie Bestwicks.


Some companies won’t let you have any gear unless you’re on the payroll. We’re all about our fans rockin’ the XRAY BETA ENERGY logo the way they want - on hats, shirts, mx bikes, trucks, gear, or even on themselves. Our idea of a promotion isn’t giving away a TV you already got. Our promos offer exclusive VIP access, insane trips hanging with top musicians and athletes, and real gear like dirt bikes, snowboards and helmets.


In short, at XRAY BETA ENERGY all our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. XRAY BETA ENERGY is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, XRAY BETA ENERGY is… A LIFESTYLE IN A CAN!

與XRAY BETA ENERGY不同,大多品牌靠的是在廣告方面投入大量資金對自己的產品誇誇其談。我們壹向喜歡另辟蹊徑,比如支持各種活動賽事、贊助好玩兒的樂隊、簽約有潛力的運動員,當然還要與粉絲們互動。我們是運動員的堅強後盾,助力他們將興趣發展成事業;我們支持演唱會巡演,讓最酷炫的樂隊帶給妳完美的音樂體驗;我們舉辦派對以及壹切最酷的活動,讓粉絲和我們的運動員們壹起享受光釋能量提供的盛宴。

很多品牌只關心XRAY BETA ENERGY關心的。誰喜歡朝九晚五的工作呢?粉絲們肯定都想成為享受生活和夢想的職業運動員和樂隊歌手。我們知道要實現這些夢想必須要獲得鼓勵和支持,因此我們創辦了XRAY ARMY,支持有潛力的運動員或者樂隊歌手等等,培養出下壹個 Ricky Carmichael(越野摩托賽車手)、Jeremy McGrath(越野摩托賽車手)、Dave Mirra(小輪車高手)、Danny Kass(滑雪單板高手) 和 Rob Dyrdek(滑板高手)。

XRAY BETA ENERGY願意讓粉絲在任何地方畫上光釋的標誌,如在帽子上、襯衫上、MX 自行車上、卡車上、設備上、甚至是自己身上。我們不希望妳們通過老舊過時的電視廣告來了解我們。通過我們的推廣活動,妳可以成為XRAY光釋能量 VIP 會員,擁有專屬權限,譬如穿戴上實實在在的裝備,如越野車、滑雪板、BMX 自行車、車輪和頭盔,與我們頂級的樂隊、賽事運動員共同踏上無可比擬的旅程征程。

總之,XRAY BETA ENERGY的小夥伴們都是暗中高手,有極限運動達人、有朋克搖滾音樂發燒友、舉辦派對從來不在話下、撩妹水平十級,當然更是不甘平凡,渴望感受到能量的人。XRAY BETA ENERGY遠遠不是壹瓶簡單的能量飲料。


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